Procter & Gamble wants to trademark online acronyms including WTF and LOL to advertise soap

By: craigPosted on: April 26, 2022Posted in : Uncategorized Comments: 0

After nearly poisoning thousands of babies who found those colorful Tide pods irresistible, Proctor & Gamble, the consumer products giant, is trying a new strategy to be cool. It has filed applications with the US Patent and Trademark Office to trademark FML (f**k my life), LOL (laughing out loud), NBD (no big deal) and WTF (what the f**k). Procter & Gamble has filed trademark applications for a number of popular and widely used internet acronyms, including LOL and WTF.

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